Mr Newman, founder of Newman's Own.

“The trick of living is to slip on and off the planet with the least fuss you can muster. I’m not running for sainthood. I just happen to think that in life we need to be a little like the farmer, who puts back into the soil what he takes out.”

balance: bring inspiration in your actions and action in your dreams

free translation from presentation Paul de Blot (in dutch)
http://vimeo.com/7584175

men wanted for hazardous journey.

low wages, bitter cold, long hours of complete darkness.

safe return doubtful.

honour and recognition in event of success.

Ernest Shackleton, Antarctic explorer (1874-1922)

(The advertisement above, placed in a London newspaper in 1912,
inspired nearly 5,000 replies.)